Charlotte Beers at Ogilvy & Mather Worldwide Research Paper - 1

Charlotte Beers at Ogilvy & Mather Worldwide - Research Paper Example Moreover, the analysis will seek to analyze the means by which Beers and her team members engaged in a creative process for developing division which will be elaborated upon. Finally, the analysis will consider whether or not Beers and her team effectively communicated the buy-in for all respective compliments of the question. Through such analysis, it is the hope of this author that the reader will gain a higher level of inference with respect to some of the best practices for business leadership and management as well as some of the key pitfalls that might exist with regards to a new CEO/leader seeking to affect key changes within an existing firm/organization. With respect to what Beers was attending to accomplish as CEO of the firm in question, it can definitively be stated that she sought to reengage a level of success and profitability that had been experienced in years past. As the case study defined, Ogilvy & Mather was once a market leader and exhibited best practices that served to promote its vision and name throughout the market (Starr, 2011). However, in the recent past, this level of profitability had diminished and the firm was no longer a market leader with respect to the specialty upon which it was founded. Crafting a new vision for an existing firm is oftentimes dangerous process. This is due to the fact that even though the current vision might not be effective, it is oftentimes not the fault of the vision itself; rather, it is the fault of the level of implementation that patient is experiencing. This was very much the case with regards to Beers and the way in which her team sought to extrapolate and redefine the existing vision of Olgilvy and Mather Worldwide. Similarly, as a function of crafting this particular approach, the years and her team went through a series of steps through which they assess the current vision and sought to approach whether or not it could continue to be relevant within the current environment. This was a highly

The sports facility in Stratford-Upon-Avon Essay

The sports facility in Stratford-Upon-Avon - Essay Example Marketing programmes within the organization should reflect a commitment to meeting the needs of the members of the community in which the organization will serve. Therefore, analysis, both internal and external, should include members of the community, as stakeholders. It should also include the current position of the organization, available resources and identification of the organization’s core competencies or strengths.By assessing the organization’s strengths and weaknesses, the marketing team can develop a marketing programme that focuses on matching the organization’s strengths with needs of stakeholders. The sports facility is currently facing a recent loss of revenue, due to decreased sales of membership. To combat this phenomenon, the marketing strategy has made the decision to offer an all inclusive family membership, which can be used by any and all members of the family. The stakeholder analysis and market segmentation activities suggest that busine sses in Stratford-Upon-Avon should consider the entire family, in this family-oriented community. The goal of the marketing plan align is to align organizational strategy with the marketing strategy, in order to reach the target markets, with a cohesive message that speaks to target segments. Target segments need to understand how the sports centre can benefit them. Situation Analysis The sports facility that once offered individual memberships is not as profitable as it once was. Membership has decreased, likely due to financial concerns and the current state of the UK and global economy.