Study Guide on Communication Free Essays

1. What is correspondence? How does imparting identify with child rearing? Correspondence is sharing of importance between at least two individuals, it identifies with child rearing since it helps direct and comprehend their kid better. 2. We will compose a custom exposition test on Study Guide on Communication or on the other hand any comparative point just for you Request Now In what manner can money related issues influence child rearing? Budgetary issues may make families fraternize; kids may invest more energy be solo and less quality time with their folks. 3. How does negative correspondence vary from positive correspondence? Positive child rearing contrast from negative child rearing since positive child rearing need to manage controlling and encouraging kids and negative need to manage shouting shout and discipline. 4. In what capacity can separate from influence kids? Separation influences youngsters contrastingly relying upon the age bunch under five experience expanded fits, trouble dozing, partition tension. Younger students may feel trouble, blame, outrage and create fears. Teenagers experience frailty, bitterness, and take part in sedate use, crimes, dangerous sex, and so forth . What are three hints that guardians can use to improve correspondence with their youngsters? Three correspondence tips are; 1) Make the kid the focal point of your consideration. 2) Get down to the child’s level truly (eye to eye connection). 3) Delay or Pause discussion in the event that you have to. Basic Thinking Questions 1. For what reason is it significant that guardians converse with their kids about social issues, for example, separation, funds, and joblessness? In what capacity can guardians talk about troublesome subjects? It is significant on the grounds that kids can comprehend the issues that their family is having. They can plunk down and converse with their youngster in a quiet tone without giving negative contact. 2. When young people become guardians, what are a portion of the difficulties they face? Teenagers faces difficulties, for example, melancholy, stress, fitting in with their companions and uneasiness. 3. What are in any event three strategies that guardians can utilize when they are speaking with a kid about a mix-up or bad conduct? Three methods parent can utilize are 1) Wait before scrutinizing severely. ) Start a productive analysis discussion on a positive note. 3) Don’t hop to end initially get full story. Conversation Question 1. Who is somebody that you believe you have a positive relationship with? What job do you think receptiveness and honesty have in making this relationship positive? Somebody who I have a positive relationship with is my auntie. I think transparency and honesty assume a major job in such a case that it wasn’t for those I wouldn’t have the option to have a positive decent connection with her. 2. What impacts do you think the different kinds of media (TV, Internet, papers, Facebook, etc†¦) have on your own life and your family? Do you think the general impact is negative or positive? By what means can guardians diminish the negative impacts? I think media negatively affect my life since I invest more energy with the media than I do with my family and that’s not great. We are beginning to be somewhat far off and not invest quality energy with one another. I figure my folks can invest less energy with media stuff and additional time with us. The most effective method to refer to Study Guide on Communication, Papers

Texting While Driving Essay Example for Free

Messaging While Driving Essay While the capacity to impart away from our homes or work has become an indispensable device to associate with family, companions, and crisis the board offices, it has additionally developed into an instrument of extraordinary threat when utilized while working vehicle, especially messaging while at the same time driving. Messaging while at the same time driving has become as hazardous to driver and traveler security as are individuals driving affected by liquor or a controlled substance. The quantity of teenagers slaughtered on account of messaging while at the same time driving has now outperformed the number killed while driving affected by liquor as per Alcohol Problems and Solutions. The site noticed that, â€Å"Driving a vehicle while messaging is multiple times more risky Than driving while intoxicated,† as indicated by The National Highway Traffic Safety Administration (NHTSA). In a Centers for Disease Control study directed on messaging while at the same time driving, 69% of individuals claiming a phone confessed to messaging while at the same time driving inside the 30 days before the review, (CDC). On the off chance that messaging while at the same time driving were deserving of law, 69% of all drivers claiming a PDA would perpetrate a wrongdoing. There should be exacting laws went in each express that are carefully authorized by law requirement. Mississippi is one of just nine expresses that doesn't have full bans on messaging while at the same time driving as indicated by a report from MDOT on diverted driving, recorded on WLBT Channel 3 News. In states where full messaging while at the same time driving bans are uphold, the pace of mishaps and fatalities has diminished altogether, for example, in Syracuse, New York where they encountered a 32% decline in wireless use and messaging (NHTSA). In Hartford, Connecticut they saw a 57% drop in handheld wirel ess use and a 72% drop in messaging while at the same time driving (NHTSA). With these new insights, NHTSA is wanting to grow its crusade to boycott PDA use while driving in an across the nation exertion as archived in the diary discharged in The State of the Nation of Cellphone Distracted Driving from the National Safety Council as posted on their site. In an article titled, Texting While Driving, found in Issues and Controversies, pundits Argue that bans put on messaging while at the same time driving are silly and it isn't something handily authorized. The pundits accept that it is anything but difficult to confused an individual basically looking down with somebody messaging while at the same time driving. The supporters of bans on messaging while at the same time driving feel that the threat isn't to the driver that is messaging, yet to the blameless drivers, travelers, and people on foot. They accept that the potential threat is equivalent to that of an alcoholic driver or somebody driving affected by a controlled substance. Some elective arrangements could be utilized rather than full bans on wireless use while working an engine vehicle, however not many of them offer any genuine wellbeing measure. It is conceivable to compose a boycott that denies wireless use while driving just and not when at stop signs or red lights for instance. Anyway from my very own understanding, especially being a traveler riding with my significant other, in any event, utilizing phones while halted causes dangers and interruptions on the roadway. As a traveler I am generally the one hollering the light is green or there is a vehicle behind us, since he is postponed in his reaction to the adjustment in the progression of traffic from stopping to utilize his mobile phone. In the event that you are occupied at all while driving you can't respond in a convenient way to the things unfurling around you. For instance, if a rescue vehicle or other crisis vehicle needs to pass and you are daydreamed, on the grounds that you are messag ing at a stop light, at that point somebody requiring crisis help would postponed in getting the assistance required. Everything comes down to driver obligation. On the off chance that drivers can't act mindfully in the driver's seat, at that point different measures must be accepted, for example, new laws set up to shield the blameless individuals from the unreliable drivers out and about. On the off chance that there is anything individuals are doing to make an interruption themselves or another driver, at that point there ought to be fines, punishments, and disciplines that consider drivers responsible for their activities on the roadways consistently. Works Cited The National Highway Traffic Safety Commission Site. Liquor Problems and Solutions, 2013. Web. 23 Oct. 2013. Habitats for Disease Control Site, www.cdc.gov, 2013. WLBT Channel 3 News Site, MDOT Distracted Driving, 2013 Web. 17 Apr. 2013. National Safety Council Site, The State of the Nation, Cellphone Distracted Driving, 2013 Web. n.d. 2013 Drew Evans individual driving experience utilized for field examine. Issues and Controversies, Texting While Driving, 2010 Web. 11 Oct. 2010

Management Overview for Kudler Fine Foods

The board Overview for Kudler Fine Foods The board Overview PAGE 4Running head: Management Overview for Kudler Fine FoodsManagement Overview for Kudler Fine FoodsKarin JohnsonUniversity Of PhoenixEnglish: Frozen durian natural product in a market in...Kudler Fine Foods is a provider of gourmet elements for quality claim to fame dinners at an across the board quit shopping region. Kudler Fine Foods (Kudler) has three unique areas all in the southern California, San Diego zone. The primary store was imagined and opened by Kathy Kudler in 1998, and inside the following five years Kudler had a sum of three stores open in the San Diego territory and dreams for additional. Kudler has three degrees of the board. The levels are: Strategic Managers (Senior Executives), Tactical Managers (Middle Management), and Operational Managers (Supervisors and lower level directors). Likewise with all organizations, the significance is that every one of these levels cooperate in a complimentary way to prevail with regards to executing the organ ization's objectives and dreams. A survey of the supervisory crew at Kudler will distinguish who is liable for the four essential elements of the board, clarify how innovation and the web influence and are utilized at Kudler, lastly will show how Kudler's activities recognize inside Porter's Five Forces Model.Management capacities and responsibilitiesAs leader of the association of Kudler Fine Foods, Kathy Kudler has a basic job to act in the organization. As Kathy has begun the organization and is the president, she has the obligation of making a dream for the organization to follow and to set objectives extensive for all workers to follow and maintain. To guarantee that the objectives are clear for all to see, the Mission Statement for Kudler is posted on their site. The second level of the board at Kudler comprises of three chiefs that have different obligations to the association. These three strategic chiefs are in control...

Commercial Environment - Free Essay Example

INTRODUCTION   Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  WTO founder members (January 1, 1995)  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  Ãƒâ€šÃ‚  WTO subsequent members Formation January 1, 1995 Headquarters Centre William Rappard, Geneva, Switzerland Membership 153 member states Official  languages English, French, Spanish Director-General Pascal Lamy Budget 189 million Swiss francs (approx. 182 million USD) in 2009. Ever since the WTO came into existence on January 1, 1995 , Indian economy has witnessed a tremendous change. Some people believe that the WTO agreements would affect only those who are in international trade ; those producing and selling domestically will remain unaffected. This is only an illusion. Those in international trade have engaged in other sectors , shocks are soon to follow. In one word, all categories of economic functionaries and all sectors of the economy are going to feel the pinch of the WTO economic regime, in varying from and content ; WTO is as much important to farmers , scientists , singers and writers as to industrialists , traders or sundary service providers. Given WTOs enormous significance to our economic existence , the Indian Economic Association considered it advisable to institute WTO and the Indian Economy as one of the four themes for the 83rd conference. The present volume is based on 23 papers submitted for the conference under this theme. After seven years of protracted negotiations called Uruguay Round of Table Negotiations a new rule based tradi ng system with a new apex body , the World Trade Organization (WTO) , equipped with the authority of enforcing the commitments , rules and norms of discipline came into existence on January 1 , 1995. This Uruguay Round of Trade Negotiations was unique in several respects. It covered many new areas such as Agriculture , Textiles , Technology , Intellectual Property Rights (IPRs) , Trade Related Investment , Services , etc. The new institution WTO is equipped with legal authority and provisions for enforcement of the rules and the disciplines of the new trading system. Some of the positive achievements of the Uruguay Round Of Trade Negotiations , that have been incorporated in the final Act and the WTO framework , need to be explicitly recognized. Over the past several years , many countries , which were vocal advocates of free trade and free play of market forces , had been adopting. Before the WTO came , until 1994, international trade in merchandise was guided by the rules a nd provisions of the General Agreement on Tariffs and Trade (GATT). WHAT IS WTO? The World Trade Organization (WTO) is a global organization dealing with rules of trade between nations, who are members of the organization. Its main function is to ensure that trade flows smoothly and freely . Decisions in the WTO are normally taken by consenus among all member countries and they are ratified by members parliaments of senates. However in trade off on decisions , gains may be unequal at times. Conflict over trade is focus is on interpreting agreements and commitments , ensuring countries trade policies conform with them. At the heart of the system multilateral trading system are the WTOs agreements , negotiated and signed by most nations participating in global trade. These agreements are the legal ground rules for international commerce. They are in essence contracts , guaranteeing member countries important trade rights. They also bind governments to keep their trade policies within agreed limits to everybodys benefit. It came in 1995. This makes it one of the youngest of international organizations . WHY WTO ? WTO was established to deal with three major counts namely Trade Related Aspects of Investment Measures (TRIMs) , Trade Related Aspects of Intellectual Property Rights (TRIPs) , and trade in services . the other services which the WTO was also supposed to perform are as under: To facilitate the implementation , administration and operations of multilateral and plurilateral trade agreements. To arrange the forum for deliberations for the member nations in regard to their multilateral trade relations in issues dealt with under the agreements. To provide a framework for implementing of the results arising out of the deliberations which took place at Ministerial Conference Level. To manage the created understanding on rules and procedures governing the settlement of disputes (DSU). To manage effectively and efficiently the trade policy review mechanism (TRIM). To create more coherence in respect of global economic policymaking , it would cooperate with the IMF and th e World Bank and its affiliated Organisation. INDIA AND WTO INDIA HEADING FOR WTO It was not a sudden development or a hasty choice that brought India to the WTOs fold. An objective assessment of the circumstances into which the Indian economy had landed itself in the late seventies or the early eighties , would convince us that India could no more adhere to the inward looking economic strategy of the past. By the time the Uruguay Round concluded in 1994 , India was well prepared to join the WTO family ; all preludes were already in position. INDIAN ECONOMY IN RECENT YEARS. The impact that WTO membership would make on the Indian economy is an issue of paramount national importance. It is a little pre mature to make a judgement , at this stage , essentially because things have just evolving. A neat picture will emerge well after all agreement are implemented world wide , net of neutralizations and modifications that might come off because of the voices being raised by the developing economies, including India , and the countervailing strategies to be unleashed by the vested trade interests. Moreover , India herself has yet to complete the last bit of the opening up on April 1 , 2001. Furthermore , this is hardly the stage at which we can scientifically delineate the effect of a particular agreement , or a specific aspect for the same , on the concerned sector , free of other interconnections. Hence the best we can do is to make some conjectures on the basis of what has been going on in the recent past. Indeed , this is our only analytical cho ice , since the kind of economic regime that may emerge in the next few years would only be re affirmations , and a gradual extension , of the globalization and trade liberalization policies set afloat during the second half of the 1990s when WTO came. IMPACT OF WTO ON INDIAN ECONOMY The principal mandate of the WTO is to promote an open equitable and non discriminatory multilateral trading system . Richardos principle of comparative advantage guides the WTOs concept of equitable trade. The WTOs emphases is on competitive efficiency and economies. The WTO started work on January 1 , 1995 on the basis of the agreement signed by 125 nations at Marrakesh in April 1994.According to the WTO , the members themselves decides on the rules governing their trade relations , and periodically enter into rounds of negotiations aimed at further opening up of markets and reforming the agreements. The WTO as expected to play a crucial role in implementing the new World Trade System visualized in the Uruguay IMPACT OF DIFFERENT BUSINESSES ON INDIA BY WTO AGRICULTURE Agriculture is the oldest culture in human civilization. The later day spin off is barter , trade , commerce and industry. Originally , trade was free as it was logically bound by territorial restrictions imposed by limitations of communication. Flow of good and availability of services faced obstruction at the border when the state of nature changed to culminate into political society married to the idea of national sovereignty. World Trade Organization (WTO) is the principal institution of free trade. AREAS OF REFORM IN AGRICULTURE The main elements of reform to be undertaken as set out in the agreement on agriculture (AOA) touch and concern three areas of policy: Market access Domestic support , and Export subsidies INDIAN AGRICULTURE SCENE Valibility of Indian agriculture in the new setting of international trade need not be viewed in isolation only in terms of the prospects for commodity wise benefit under the provisions of the WTO although an agricultural commodity. The fortunes of Indian agriculture which now accounts for around 30 percent of GDP is inseparably linked with the rest of the economy and as such impact of macroeconomic reforms on the terms of trade for agriculture , private investment and its ability to access modern technology and inputs for diversifying agricultural output in a cost effective manner cannot be ignored . it is now acknowledged that full fledged macroeconomic reforms launched since the early 1990s have improved the incentive framework for Agriculture terms of trade now a agricultural sector, through still adverse were progressively improving. Consequently , private investment in agriculture has risen significantly in the post reform . The strategic objectives in the process were to ensure : Expansion of production base Raising productivity of the existing crops Alternative sources of livelihood Protection from risks and uncertainities Alternative cropping pattern in place of tobacco plantation. IMPACTS ON INDIAN AGRICULTURE BY WTO ARE: All non tariff barriers are to b replaced and tariffs will have to be replaced by 26 percent by developing countries. Reductions in tariffs are required to be implemented over a period of 10 years by developing nations from January 1 ,1995. The removal of important restrictions according to WTO norms will lead to a rise in Indian imports but will however adversely affect domestic producers of agricultural commodities. The reduction in subsidies may adversely impact agriculture and import of quality patented goods and will also result in high cost to Indian farmers. India will have to speed up the process of awarding patents to all agricultural products during the implementation period , that is 1995 2004 , various facilities are required there. Countries with closed farm markets will have to import at least three percent of domestic consumption products, rising to five percent over a period of six years. SMALL SCALE INDUSTRIES Impact on small scale industries by WTO: No single agreement of WTO directly dealing with the SSIs. Tariffs were reduced and dismantling of non tariff barriers. Under this scenario Indian SSIs would not only face competition from MNCs but large Indian companies also. The government removed Quantitative Restrictions on 714 items and remaining 715 items have been removed from Quantitative Restrictions by 31st March 2001. The removal of QR will practically affect all segments of the small scale sector. The textile industry of Gujarat as well as the weaving and spinning co operatives in South India will face stiff competition due to imports from china , korea and Thailand . Any and every kind of fabric can be sold locally after paying custom duties averaging at 35 percent. Textile items are now freely importable. Dumping of goods were there . TEXTILE AND CLOTHING The textiles and clothing sector has been protected by developed countries since the 1960s through quantitative restrictions imposed on exports of the third world. Normally in Such a situation , the developed countries should have resorted to some precautionary action under the provisions of Article XIX of GAT 1994 to restrain the imports. There had been a Short Term Agreement and a Long Term Agreement covering textiles and clothing a comprehensive agreement in this sector was worked out in 1973. Its coverage was expanded to include fibers other than cotton , wool and synthetic fibers. This was also popularly known as Multi Fibre Agreement. FOOD PROCESSING INDUSTRY Impact of WTO on Food Processing Industry are: There is no disputing the fact that food processing industry is a primitive stage in India. Following are the impacts of WTO on this industry: Because of inadequate storage facilities farmers usually do not get a good price for their produce since there are not enough processing units. Lack of liberalization of rules to encourage investment in these areas. Food safety and security will continue to be an important plank for restoration of WTO standards and regulation of WTO standards and regulation for food security. Less development in food processing PHARMACEUTICAL INDUSTRY Impact on this industry by WTO are: All quantitative restrictions on pharmaceutical products are to be removed latest by the year 2002. Free trade in medicines were there worldwide. Indias share in the world pharmaceutical market was just 1.5 percent , which is likely to rise to 2.4 percent by 2005. The impact was that there is no industry with its market share greater than 6 percent. Mergers increases and acquisitions in the Indian Pharmaceutical Industry , as worldwide corporate RD centers undergo a consolidation phase. Exports are increased as a result of the WTO accord. Deductions limit for expenses by pharmaceutical and biotechnology companies raises from 125 percent to 150 percent. MARKET ACCESS IN INDIA Rates of import tariffs in India are quite high, which had had its impact on development of the trade and industry. The indirect taxes contribute a major proportion of the revenue of the Union Government . Any reduction in the rates of import duties will have its impact on the central kitty unless suitably augmented by other resources. The domestic producers in India have several disadvantages as compared to manufacturers in the world markets, such as higher cost of capital and power, low productivity of labour. There is a lack of efficient infrastructural support. Competition among unequals would generate distortions.. Competition is not fair between unequals. OPPORTUNITIES PROVIDED BY WTO Opportunities provided by WTO to india are: Indias service exports could get a boost , the potential for which is available in the form of technically qualified personnel . India will gain from reduced import tariff by industrially developed countries , as some countries have agreed to harmonize tariffs and bring down the average tariffs on India goods. The removal of quotas under A multifiber agreement will help Indias textiles and garment export to increase . MFN status, which ensures favourable treatment in the administration of tariffs, is particularly useful for developing countries like India whose economic leverage in world trade is limited. RECOMMENDATIONS Both the external as well as the internal balances should be there in a business for the overall development of the economy. India may have to accelerate the pace of economic reforms, financial liberalization, liberalization policy on FDI and higher investment on infrastructure aimed at making the domestic Industry Internationally Competitive. Commercial and corporate farms may need to be encouraged. On the trade front , a roadmap must be drawn and strategic action be initiated to raise its share in world exports to at least two percent over the next five years. Need based changes must be introduced in land ceiling Act, to enable farmers to make their small holdings economically sustainable and viable.

Central Station Film Analysis - 1542 Words

Central Station Film Analysis In the film Central Station (Central do Brasil), Walter Salles presents the characters as on a journey to self-discovery. It is a film about identity. Central Station is a melodrama of transformation based on an anomalous-duo comprising of Dora, a jaded retired schoolteacher, and Josuà ©, a nine year-old boy, who embark on a cross-country journey in search of the boy’s father upon the unfortunate death of his mother. The film presents its analysts with many possible interpretations and significations due to its combination of different themes, visual allusions and narrative elements. Central do Brasil film can be interpreted in three ways: as an extended metaphor on the writing process and a narration of personal stories and experiences, as a figurative journey of Brazilian search for its identity depicted in Dora’s transformation and Josuà ©Ã¢â‚¬â„¢s quest for his roots, and as a theological allegory inviting a â€Å"theological reading of humans struggling to maint ain a relationship to an absent God† (Bowman 1). Through a detailed analysis film’s content, production, and reception, this paper interprets Central do Brasil as an allegory representing the pursuit for identity and transformation. The first scene of the movie opens with long shots and tracking shots of multitudes of Brazilians streaming and forcing their way in and out of the Rio de Janeiro train’s doors and windows scrambling for sitting and standing spaces, juxtaposed with cut edits of mediumShow MoreRelatedDisney Company : The World s Most Prominent Conglomerate1618 Words   |  7 PagesWith assets encompassing film, television, publishing, the Internet, music, and recreation, The Walt Disney Company is one the world’s most prominent conglomerate. Although it is known internationally for its princesses, pirates, and the iconic Mickey Mouse, Disney’s holdings include: a portfolio of cable networks (ABC, Disney Channel, ESPN, and more), film studios (Disney Animation and Pixar), Marvel Entertainment, and the internationally celebrated Disney resorts, amusement park, and cruises. 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Essay Changes in American Society 1920s - 1228 Words

Republicans dominated the 1920s political scene. During this time period, many changes occurred in the United States. Both culturally and economically. This period is known as the roaring twenties. Republican Warren G. Harding, an obscure republican from Ohio, won the election of 1920. During this time period, republicans held the position of being against the admittance of the United States into the League of Nations. During his ineffective presidency, he helped streamline the budget, approved measures assisting farm cooperatives and liberalizing farm credit. After his presidency however, many scandals arose. Among them was the Veterans Bureau scandal in which the director of Veterans Bureau, Charles R. Forbes, was†¦show more content†¦It brought about yellow dog contracts, in which employee agrees not to join a union. And it also guaranteed trials for strikers held for contempt of court. The biggest change during the twenties was the social scene. In the 1920s there was a huge boom in consumer products. Due to consumerism, patterns of consumption and leisure made the 20s a distinctive decade. One of the biggest pushes for materialistic desires was advertising and the popularity of movies. Whether rich or poor, Americans began purchasing goods for pleasure as well as for need. Americans bought appliances, mass-produced automobiles, cosmetics, and fashions. What brought this huge boom in consumption was the introduction of installment buying. Installment buying was often utilized in the purchase of automobiles. Soon this buy now, pay later concept applied to buying radios, sewing machines, and refrigerators. The 1920s also saw the growth of the motion picture industry. It was highly influential and helped shape popular culture by promoting the diffusion of common values and attitudes nationwide. Soon movie studios began building elaborate movie palaces in cities, and by 1930, the movie attendance grew to about 115 million. 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Marketing Planning and Control for Hubbard Foods- myassignmenthelp

Question: Discuss about theMarketing Planning and Control for Hubbard Foods. Answer: Introduction Hubbard Foods Ltd. is a renowned breakfaster cereals manufacturer based in Auckland city, New Zealand. The company has acquired the remarkable position for selling the high quality and different flavored cereal foods and has created a greater customer base. The cereal products are sold under the renowned Hubbard Brand and private labels. Dick Hubbard, the founder, started the company in 1989, but later stepped down as CEO in the year of 2004 (Hubbards.co.nz, 2018). The company has strengthened the position among the top three players in the New Zealand market after Sanitarium and Kelloggs. The study would be developing the situation analysis of Hubbard Foods for Light Right Museli Cereals for the breakfast. It has been observed that food and beverage industry contributes a larger amount of economy in New Zealand. Every one person in five in New Zealand works for the food and beverage sector. It is needless to mention that the food and beverage sector earns over half of the merchandi se export earnings. The study would thus present the ideas about the organisational strengths and weakness to ensure the business potentiality in a competitive scenario. Background of the Product Light Right Museli Cereals of Hubbard has captured the leading position among the breakfast cereals all over the world. The extensive breakfast cereal range of New Zealand has taken both the national and international recognition. This Museli Cereals is a light food products with yougurt compound flakes and freeze-dried feijoa pieces along with some extra apple fruits, bran sticks, wheat flakes, and yummy rolled oats (Nbr.co.nz, 2018). The product contains 39% less sugar and the product got approval from the Heart Foundation (Productsfromnz.com, 2018). The appropriate amount of nutrients and ingredients are mixed to produce this cereal meal. It quenches the need of the healthier breakfast in daily lives. The product has the higher selling rate on the domestic market of Auckland, New Zealand. The company is thus looking forward to expand the selling areas in other cities of New Zealand. Internal Environment of the Company The internal environment of the company is associated with the skilled staffs, effective organisational culture, and advanced technological use for producing the high quality and healthier breakfast products. This privately owned company employs nearly 160 staffs in the factory situated at Auckland (Hubbards.co.nz, 2018). People who are knowledgeable enough in using the advanced technological tools to produce high quality cereal meals are associated with the company. The efficient technical knowledge and the diverse organisational culture are the major success factors of the company. The multiculturalism observed within the company develops the higher value for the products that helps in increasing the sales ratio. The major strength of the company is the high quality cereal products with rich nutrients and healthy ingredients. The demands of the healthier breakfast meal are the major aspect of increasing sales of the company. On the other hand, the company lacks the sound advertising strategy for promoting the products in the market (Sbc.org.nz, 2018). The poor promotional strategy is the major weakness of the company. The rival companies like Kelloggs and Sanitarium are using the effective advertising strategies to draw the attention of the customers largely. In compare to the competitors, the lack of thee effective promotional strategy can be disadvantageous for the long run. Five Ps of Marketing The Five Ps of marketing determines the business potentiality in terms of analyzing the people, product, place, price, and promotion. The analysis of these marketing components is presented further. People Hubbard Food is focused on selling the cereal meal by targeting people who prefer healthier diets in their breakfast. Light Right Museli Cereals contains the rich ingredients with extra nutrients that are healthier for maintaining a balanced diet in their breakfast (Futureintech.org.nz, 2018). Especially, the young generation, who are much conscious about the healthier diet, prefer the healthy breakfast. On the other hand, the mothers who are much concerned about the rich nutrients for their children. Considering such needs, the company is targeting the customers between the age group of 20 to 40. It is expected that the sales ratio would be increased depending on the demands of this high nutrient product. Moreover, the company is paying attention towards the food packaging as well. The customers opt for the effective packaging services to keep the product safe. Product The company recognizes the needs of the high quality and healthier breakfast meal that would increase the demand for the future prospects. Light Right Museli Cereals includes the ingredients that are healthy for both the adults and the adolescents. The existing products of the company have gathered the higher level of customer base not only in domestic market, but in international market as well (Shi et al., 2017). The light and healthy ingredients with rich nutrient value mixed in this cereal product are expected to generate more customers preferences in a significant way. Price Hubbard Foods has structured the moderate price for Light Right Museli Cereals. The customers belong to upper and middle class can afford the products for their daily use. The moderate pricing structure is expected to increase the customer base for the brand. Place The Auckland market is surrounded with the upper and upper middle class customers who are much fond of the high quality ingredients in their breakfast meals. However, the ingredients used for preparing this meal are quite expensive (Renton, Daellenbach Davenport, 2016). The product would be available in the grocery shops and the departmental stores. The people visit these places more often. Therefore, it is expected that people in Auckland that have the higher income rate would easily pay for the products that have high nutritional values. Promotion The promotional strategies undertaken by the company determines the business potentiality to attract more customers. It has been observed that the greater promotional activities help the company to achieve the competitive advantage (Chen et al., 2015). Especially, the New Zealand food market is associated with the higher level of competition with the greater competitors like Sanitarium and Kelloggs. Hubbard Food needs to work on their advertising strategies to gather the attention of more customers. In order to remain competitive, it is essential for the company to strengthen their position in this aspect. External Environment The external market is associated with two major factors, the micro environment forces and macro environment factors. While operating in the New Zealand market, Hubbard Foods is concentrating on both of the environmental factors in a significant way. Micro Environment The micro environment is surrounded by the suppliers, competitors, and the market. The major suppliers of Hubbard Foods are the local farmers, packaging suppliers, and the local distributors. The local farmers supply the basic ingredients for preparing the cereals. On the other hand, the customers demand for the greater packaging systems (Tomczak, Reinecke Kuss, 2018). The company deals with the suppliers who supply the materials for the packaging process. The packaging material helps in preparing the attractive packages for the customers. The company can sell the products through the grocery shops. The personal marketing process can be applied in such method. The local distributors play a remarkable role to supply the products. The market is highly competitive and the effectiveness of the key players in the market posing more challenges for the company. The highly competitive market demands for the unique strategic decisions that would help them to strengthen the position for a long run (Tomczak, Reinecke Kuss, 2018). The company is thus looking forward to develop the unique taste and flavor of the cereal with rich ingredients. The market demands are taken into account. Another most considerable factor is the market competitors. It has been observed that the company face majority of the challenges from two key players in the New Zealand market, Sanitarium and Kelloggs. The unique promotional strategies and the effective business strategies used by these market players are quite challenging for Hubbard Foods. It is necessary for the company to adopt more technicalities to develop the better strategic method that can strengthen the competitive positioning in this market. Macro Environment The macro environmental factors such as political, economical, social, technological, legal, and environmental factors have the remarkable influence on the food industry in New Zealand. The political influence on the cereal food industry is much considerable. The political parties are much concerned about the food policies for developing the health and nutritious values on the food products by eliminating junk foods (Maile, Kizilbash Miller, 2015). However, the internal corruptions in the political scenario are affecting the food industry in New Zealand. On the other hand, the food and beverage industry is significantly contributing to the New Zealand economy. Moreover, targeting the customers with higher income rate also increases the economy level. In addition to this, the money earned from the food export business is invested to the food production. Hence, the economic influence is also quite effective for the company. The social factor is much recognizable. In todays world, the young generations are much fond of the healthier diet due to their health consciousness. In fact, mothers are also looking forward to grab the best cereal products that are enriched with high quality ingredients and nutrients. Therefore, the social demands for the cereal breakfast are also quite remarkable. Finally, the development of the technologies is beneficial for the food production house (Nzstory.govt.nz, 2018). The use of the latest technologies is contributing towards the betterment of the food industry, especially in the nutritious cereal food and beverage industry. Competitor Analysis The two major competitors for Hubbard Foods are Sanitarium and Kelloggs. The further study would present the competitor analysis of these companies that pose challenge for Hubbard Foods. Sanitarium Sanitarium Group has captured the leading position in the breakfast cereal market in New Zealand. It offers the non-dairy beverages and vegetarian meals to the customers. The 119 year heritage is creating the greater impact on customers minds (Nzstory.govt.nz, 2018). The effective promotional strategy, the value chain process, and the remarkable distribution process are the core business of the company that have drawn the attention of the customers and strengthened the competitive position. Kelloggs Kelloggs is another leading market player in the cereal food market of New Zealand. The core value of the company is to create the unique culture and behaviours for the long term sustainability of the business. The company seeks to create the meaningful connection for improving the lives. The company identifies the benefits of the cereal products and mixes ingredients to quench such needs of the potential customers (Scrinis, 2016). The company believes in diversity and inclusion and develops the market segment on basis of the diverse demands. On the other hand, the effective promotional strategy is also much remarkable for considering the high level of customer base. SWOT Analysis The SWOT analysis of Hubbard Food is presented further: SWOT Analysis Strengths Weaknesses Threats Opportunities 1) High quality of the cereal meals 2) Effective brand identity 3) Moderate Pricing Structure 4) Place distribution 1) Poor promotional strategy 2) Outdated workflow 3) Lack of specific strategic vision 1) Market competitions 2) Seasonal variation 3) Changes in the product style 1) Growing demands in the cereal market 2) Technological development 3) Increasing economic value Table 1: SWOT analysis of Hubbard Foods (Source: Marsden Arce, 2017) Key Customers Managing the customer needs is the basic motif of the company. The Light Right Museli Cereals is introduced to the market to satisfy the need of the higher nutrients cereal breakfasts (Productsfromnz.com, 2018). Considering such needs of the customers, the company has paid attention to two different customer segmentations. Firstly, the company has targeted the customers between the age group of 20 to 40 in the demographic field. Secondly, in the psychographic parameter, the company has targeted the young adolescents and adults who are much conscious about health and prefer healthy cereal meal for breakfast. Conclusion The study develops the idea about the marketing plan and control of Hubbard Foods. The study suggests that the company is launching the Light Right Museli Cereals concentrating on the target customer segments. Customers between the age group of 20 to 40 are targeted for selling the products. The continuous competition from the key market players, such as Sanitarium and Kelloggs is posing the considerable challenges for the company. With the help of the market opportunities, the company requires implementing the unique business strategies and effective promotional marketing to strengthen the competitive position for a longer time. 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